Thursday, July 16, 2009 at 2:01 p.m.
In April, the LA Times wrote this about Miami Social: "It is the most vapid, foul, awful, self-satisfied group of people ever assembled in the entire world, and it will be a smashing success."
Well, they were right about one thing. Thankfully, they were wrong about the "smashing success" part. Social
's premiere drew only about 648,000 viewers. That, according to the Hollywood Reporter
, is about 57 percent less than The Real Housewives of New Jersey
, which premiered in the same time slot, and only 19 percent of the audience of that show's killer 3.5 million viewer finale.
That's also about half the audience of the premiere of its lead in NYC Prep -- a show where the main feature is guessing whether the grandson of Nixon's commerce secretary is gay.