Yesterday, Honest Tea, a beverage brand owned partially by Coca-Cola, set up kiosks across 12 cities in America stocked with chilled bottles of its iced tea. Though, instead of an actual cashier, the company only placed a clear plastic box near the center with a sign asking for a dollar in exchange for the drink. Hidden video cameras were then set up to determine how honest people actually were. Ninety-two percent of Miamians paid for their drink. Which sounds good but is actually near the bottom of the spectrum.
Here's the honesty percentage of all 12 cities:
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!