Miami Beach residents have a new reason to wake up at 4 in the afternoon -- the all new Miami Beach INcard! Released yesterday, the free sliver of black plastic issued by the Miami Beach Chamber of Commerce gives residents discounts at clubs, museums, hotels, restaurants and shops. And since that sounded pretty generic and as appealing as shit on your shoe -- how do slashed prices at the Agua Spa, Sassoon Salon, Loews Hotel and over 60 other Beach businesses sound? Though the card is less prestigious than AMEX's ebony piece of metal, the discounts are aplenty, everchanging and viewable at miamibeachincard.com. And since bargains should be equal-opportunity, tourists and non-Miami Beach residents can register for a free platinum INcard. It's not clear what the difference is between black and platinum except to further separate the Beach-people from the mainlanders, but que sera sera. The program is Matti Bower's baby, and was designed to boost tourism and local spending at small-ish businesses. Get yours here.
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