Miami Beach Boutique The Webster Going National With Target Partnership
Back in 2010, we dubbed The Webster the "best place to shop like there's no recession," but now the pricey Miami Beach boutique has partnered with a far more recession-friendly shopping destination: Target. Soon the place that sells, uh, whatever the hell this is for $9,000 will be opening limited-run mini-boutiques in Target stores across America.
Target has long been known for partnering with up-and-coming fashion designers for limited edition lines, but is taking its high-meet-low collaborations a step further by testing an idea of opening "mini-stores" in several of its locations. The news first surfaced when Target announced it would open Apple mini-stores in 25 locations, but now The New York Times reports the "Shops at Target" idea will include other brands beside Apple.
The Webster has been announced as one of five other small, locally-based stores to take part in the project. The Webster, owned and operated by fashion-industry veterans Laure Heriard Dubreuil and Milan Vukmirovic will create affordable designer goods for Target. The two discuss the partnership in the video below.
The project begins in May, and there's no word on whether any local Targets will include the "Shops at Target" concept, but the Webster-designed goods should be available online. Hopefully they don't sell out as fast as the Missoni for Target line did.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Miami New Times' biggest stories.
- Miami's Latin Builders Association Calls Donald Trump "Repugnant," Pulls Gala From His...
Thu., Sep. 3, 6:35pm
Fri., Sep. 4, 11:30am
Fri., Sep. 4, 6:35pm
Sat., Sep. 5, 11:30am
- Micky Arison Teases Internet With Miami Vice-Style Heat Jerseys
- Critical Mass Rides Tonight in Memory of Fallen Cyclist and Ahead of Tropical Storm Erika