Marlins Celebrate Stanton's Historic Home Run Derby Win With Misleading Ticket Promo
Arturo Pardavila III/Flickr CC 2.0
After suing nine of his team's fans in the past few years, Miami Marlins owner Jeffrey Loria has had to get creative to continue upsetting the 12 remaining people who still buy tickets. Against all odds, his team succeeded again in pissing off die-hards today — on what should be of the team's best moments in recent memory.
After promising to discount tickets by 1 percent for every tater mashed by Giancarlo Stanton in last night's Home Run Derby, the team is now relying on some serious fine print to save on cash after Stanton did a little too well.
Stanton, if you missed it, won the Derby by hitting an astounding 61 home runs, obliterating Bobby Abreu's all-time record of 41 in 2005.
Before the event, the Marlins had advertised a pretty sweet-looking deal: For every home run Stanton hit, the team would discount "future Marlins tickets" by 1 percent. When the team originally sent out the offer, it was unclear exactly which tickets, or how many, the team would discount. But some fans thought the ad implied that multiple games would be discounted.
But those monstrous 61 homers left the Fish in a bit of a conundrum. The Marlins could have straight-up given fans a series of full, 61 percent discounts in honor of the team's superstar setting an all-time baseball record.
Yet when fans logged onto the Marlins website this morning, they instead were told that tickets would be discounted only 25 percent apiece. The team had apparently included a disclaimer in its original message, which said any deductions would be capped at 25 percent a pop. Naturally, some fans were incensed.
Two Marlins spokespeople did not respond to New Times' request for comment, but team president David Samson spoke to ESPN. He immediately tried to pass the buck by claiming that MLB actually forced the Marlins' hand and capped the discounts at 25 percent.
He then added the team was "thinking about picking a game and offering 61 percent off," which is sort of odd to say after you'd already sent out a gigantic email blast promising exactly that.
By early afternoon, the Marlins finally updated their site and are now offering a single game July 29 for the full discount.
This being the Marlins, fans' happiness apparently won't last too long: You have until 11:59 p.m. tomorrow night to cash in on the deal:
He did it! Wednesday we're launching a Flash Offer for 61% off our 7/29 game, when we'll honor G!— Miami Marlins (@Marlins) July 12, 2016
Details to come: https://t.co/8ZUBLD7RDI