MAP Magazine Folds After Only Six Issues
Saturday night, wandering the urban wasteland known as Wywnood, I stopped by the Bombay Saphire lounge behind the David Castillo Gallery. As I drank some gin, club soda and lemonade concoction, MAP Magazine publisher Michael Sheehan greeted me and nonchalantly told me "I'm closing MAP." Mouth agape, I asked him if he was serious.
"Yep. If I close it now, I will leave without any debt," he said.
He looked as if he had accepted the reality of the situation, even if it wasn't the outcome he wanted.
MAP was the sole publication whose mission was to showcase an emerging metropolis and its young art scene, a stark contrast to Ocean Drive's B-list celebrities and unknown socialite-filled pages. Was it perfect? No, I had publicly stated there were things I would have changed, which editor Omar Sommereyns let me know he didn't appreciate, but I couldn't deny the fact it is a well-produced magazine.
Maybe too well-produced. MAP Magazine looked like it had a high production cost -- the paper, fashion spreads, photography, and writing all
cost money, even if there were only four issues a year. And it did all
of this without the help of, er, adult advertising (not that I'm
embarassed that I write for a publication that lets trannies and
questionable massage parlors offer their services).
the situation is that the publishing industry is taking a beating in large
part due to the the Internet and the failing economy.
Even our parent company, Village Voice Media, isn't immune to it,
there any hope for the magazine to return at a later date? I didn't
ask, but an online-only variation is out of the question according to
Sheehan. "It still costs money to make that happen."
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