Hey, you 20-something in skinny jeans riding a fixie, Tropical Financial Credit Union wants to be the place where you store your money to save up for Coachella tickets. In fact, they may want you to be their new "Spokester," which we imagine is some misadvised portmanteau of "hipster" and "spokesperson."
The credit union is holding an online contest to find someone who will vlog, blog, Tweet, Tumbl, and whatever else it is you kids do on the Internet about financial topics in a way that will relate to 18- to 25-year-olds. The "public" (AKA people finalists beg to vote for them) will chose the winner among the top ten entries. The winner gets the title of "Spokester" for a year and will get a $25,000 salary for it. They'll also receive a new MacBook Pro, iPhone with contract included, Adobe software, an HD video cam and " a cool Young & Free Florida vehicle" to drive for the year.
All entrants must live in Miami-Dade, Broward or Palm Beach County.
If this was the work of a bank this would be laughable, but, you know, credit unions are the cool, hip thing to do today. Less corporate evil and all. Except Tropical Financial has had a hard time attracting younger costumers. Their average costumer is 48.
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"This demographic is such an interesting group. They trust their peers much more so than they trust other forms of advertisement or traditional forms of media," Amy McGraw, vice president of marketing for Tropical Financial, told The Miami Herald.
Which actually makes them no different than any other generation ever.
If they really wanted to connect with young people in South Florida then they probably should have just sponsored some events with free vodka, but if you'd like to apply you can do so here.