I think we should coin a term here on Riptide for when we blog about the miseries facing The Miami Herald. "Herald in a Barrel"? You know, how like in the great depression days people got so poor they had to wear barrels to hide their nudity? Ok, no. Heraldpocalypse? Anni-Herald-ation? Yeah, the only one I can come up with that's any good is slightly offensive. So, scratch that.
Anyway, Editor & Publisher reports that the Herald's circulation has plummeted 15.8% in the past six months, and 13.1% for Sundays. They're barely keeping their daily circulation above 200,000. 2,122 papers above to be exact.
The average paper fell off 7%. It's worth noting, if only to illuminate the point that papers that keep up their quality are facing smaller drops, that The New York Times dropped only 3.5%, The Washington Post lost only 1.6%, and The Wall Street Journal actually saw an increase in circulation of 0.6%.
Of course, those papers have national circulation, but besides the
quality issue it also give you a little hope that people aren't
necessarily scrapping their subscriptions to all papers as fast as they can.
As for the Herald's online edition, a quick glance at Quantcast,
which monitors Herald.com directly, shows that the number of overall
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monthly visitors to the sight is slightly up in the past six months.
However, the number of pageviews is actually down, as are page views