Regular readers of best-selling life manual the Bible will know it's a big no-no to trumpet your own good deeds in public, but that didn't stop George Zimmerman and his attorneys from trying to stage a news conference after word broke this week that he helped pull a family of four from an overturned SUV.
It almost happened too, except the family decided it "didn't want to be associated" with Zimmerman.
Zimmerman, along with another man, pulled the family of four from their overturned Ford Explorer last week after it was involved in a single-car crash on an interstate in Sanford, Florida.
Zimmerman's attorney Mark O'Mara planned to host a news conference in his office to tout the event, but when he knocked on the family's door to ask them to participate, they didn't want to come out.
"They don't want to be associated with George," the attorney's spokesman told Mediate.
British tabloid the Daily Mail has a more detailed account from "anonymous sources" close to the family.
"They are very grateful to Zimmerman for what he did, but they do not want to get involved," said the anonymous family friend. "There is so much hatred directed towards him they have got to think about their own family. There are a lot of crazies out there. If they say anything in support of him, it could backfire."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Can we just take this moment to remind everyone that GEORGE ZIMMERMAN IS NOT A CELEBRITY AND SHOULD NOT BE TREATED AS SUCH.
Unless there's civil action coming in the case or Zimmerman tries to wrongly capitalize off the fact that he, you know, shot an unarmed 17-year-old to death (whatever the circumstances might have been), we really don't want to hear about Zimmerman ever again.
The jury let him off. He's a free man. He appears to have a long life ahead of him outside of prison, and we really, really hope we could all be so lucky as to completely ignore it.