The Internet is awash with rage. This time, its scorn is aimed at a music video called "Booty Pop," in which a 6-year-old aspiring rapper from South Florida named Albert Roundtree Jr. uses a Super Soaker to hose down gyrating chicks in bikinis.
Vibe magazine wondered whether child services should be called. Gawker mused that "if dressing up a child in baller outfits and making him gyrate... seems wrong to you, you're hardly alone."
But no one bothered to track down the video's director to ask a simple question: What in hell was he thinking? Turns out he still thinks the clip is pretty funny.
"It's supposed to be a joke, but I'd say [only] about 30 percent of the people watching it find it funny," says Tyler Council, president of the Broward-based Froze-N-Time Productions. "But I still don't regret it."
Council says he was commissioned to do the video by Albert's parents, who hope viral fame will make their son a rap star. They paid "peanuts," he says, without getting into dollar amounts.
"He's just trying to imitate his idols that he hears on the radio," Council says. "There's no touching going on; there's no drug abuse."
He uploaded the video to Facebook last Monday. It has since exploded, with Council expecting it soon to hit a million views. "Especially on the Internet," he says, "negative publicity is the best."
Good news for the producer: Albert's parents already bought another video, and Council will direct it. Its title: "Girls, Girls, Girls."
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Council doesn't know what that video will be like just yet. "I haven't had time to think about anything besides 'Booty Pop' because it's destroying the Internet," he says. "His bellybutton is more important than Andy Griffith dying and Obama getting the health-care act past the Supreme Court. I think it's ridiculous."
If Council seems to have a calm distance from the fervor, he says it's because everyone on his production team is a military veteran. A scandalous rap video doesn't seem like such a crisis by comparison.
"I guarantee people freaking out about 'Booty Pop' don't have any idea how many soldiers died in Iraq last week," says Council, who says he served in the Coast Guard.