Burger King Cuts the Cheese to Please Franchise Owners
Since last October, Burger King corporate headquarters in Miami has been in a bit of a feud with many of its franchise owners over a very serious issue: $1 double cheeseburgers.
BK introduced the value menu item in hopes of increasing traffic in stores, but franchise owners say the margins on the item are too slim and that it drags the total of the average bill. Some franchise owners have even sued, claiming corporate has no right to mandate maximum prices.
Now the Miami Herald reports BK has giving up some ground in the food fight: They'll remove a single slice of cheese from the item. That shaves about five cents off the total production cost of the sandwich.
Meanwhile, if you still need the extra calories of a two-cheese-slice, value-priced burger, the current iteration of the double cheeseburger will be available for $1.19 to $1.29 depending on the location. The cheese-rationing strategy is similar to McDonald's.
NPC Southern States Bodybuilding Championships vs. NPC Southern States Fitness & Figure Championships
TicketsSat., Jul. 8, 6:00pm
Florida Launch vs. Chesapeake Bayhawks
TicketsSat., Jul. 15, 7:00pm
Florida Launch vs. Charlotte Hounds
TicketsSat., Jul. 22, 7:00pm
Intl. Champions Cup pres. by Heineken: Paris Saint-Germain v Juventus
TicketsWed., Jul. 26, 8:30pm
In another McDonald's-copying menu move, BK will begin selling premium hot and cold coffee drinks after signing a deal with Starbucks-owned Seattle's Best Coffee.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Miami, delivered to your inbox Monday through Friday.