Armed and Caffeinated
If a U.S. soldier's lover in the field is his M-4 assault rifle, his mistress is caffeine.
Caffeinated drinks are some of the best-selling items among military personnel in Iraq, says Judd Anstey, a spokesman for the Army and Air Force Exchange Service. In January alone, the proud and the brave in Iraq purchased 109,177 cans of Red Bull and 32,997 of Monster Energy.
But the soldiers may be missing their true drink of choice.
Miami Beach entrepreneur Hoby Buppert produces BAWLS Guarana, a fizzy drink with a citruslike taste that packs 80 milligrams of caffeine per twelve-ounce serving and has become the favorite elixir for videogamers around the world. (Competitors Red Bull and Monster Energy contain the same amount of caffeine but also include healthy additives such as taurine and vitamin B. BAWLS is essentially caffeine and sugar, which some soldiers prefer.)
"We've been receiving dozens of e-mails every day from military personnel asking [for BAWLS]," Buppert says. But the ornate blue bottles were too heavy and fragile to ship overseas the entrepreneur's hands were tied.
So in December he unveiled the BAWLS Military Pack, which includes six cans of BAWLS, a tin of BAWLS caffeinated mints, BAWLS Balm Lip Care, and (but of course) BAWLS Camo Playing Cards.
The military packs sell for fifteen dollars plus shipping, and must be addressed to a military post office box. On December 13, 2005, the first day they became available, BAWLS received 1300 online orders.
"We don't make money on this," Buppert says. "We do it to be supportive of our loyal consumers."
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Miami New Times' biggest stories.
- Florida Woman Tries to Hire Hitman to Kill Homeless Man Who Gave Her Grandkids Lice
Thu., Sep. 3, 6:35pm
Fri., Sep. 4, 11:30am
Fri., Sep. 4, 6:35pm
Sat., Sep. 5, 11:30am
- Erika, Most Confusing Storm Ever, Still Aiming at Miami
- Former Hurricane Brett Romberg Calls Jonathan Martin "a Piece of Garbage"