A $189,000 Wristband to Enter the Club
Hey there, shopper, do you have a spare $189,000? Do you love clubbing at the world's most exclusive places? Have you ever seen a Ferrari glide by and thought, Nice car. When will someone design a bracelet that looks like that?
Funny you should ask. It just happened.
Miami's Cristophe & Co. has partnered with Ferrari's designer, Pinifarina, to create such a bracelet. For about what it costs to buy a two-bedroom house in Miami, it can guide its wearer to the toniest clubs around the globe. This bling boasts all sorts of gadgets and gizmos and is shaped like a Ferrari. A monument to being rich and loving it, it embodies the American dream, owners say.
"At a time when success and resulting affluence is vilified," founder Aleksandr Bernhard said in a statement, "we combat this notion by creating a trophy for those who have stopped at nothing to achieve their dreams and have emerged victories [sic]."
Make note: Plebeians need not apply. The $189,000 bracelet will scan its owner into clubs such as the Monte Carlo Beach Club in Abu Dhabi and the Kee Club in Hong Kong. Once ensconced in the VIP section, the wearer will merely have to press a button on the bracelet to order a drink. The bracelets, which may be available for preorder this summer if the company raises enough money to begin production, will come encrusted with gems.
There will also be a mobile app to summon, if such a need arises, a "dedicated lifestyle manager," who will assist the wearer with his or her bevy of rich-person problems.
The immense expense of the device, which is powered by the kinetic energy of its wearer's movements, will confer an exclusivity to the product and affirm its owner's sense of superiority, Bernhard told recode.net.
But as exciting as all this may be for exactly .000000001 percent of you, founder Bernhard wants to keep things hush-hush. "Since Miami is such an important market for us, we want to make sure to put our best foot forward and will hold off on media contact until we can disclose more detailed information," he told New Times.
Indeed, the only comment spokespeople would give was to correct an error New Times had made. We had called the product a "wristwatch."
"It's actually," we were told, "a type of cuff bracelet called an 'Armill.' "
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Miami New Times' biggest stories.