Twitter beef is a lot like McDonald’s beef: tasteless, poorly crafted, and devoid of substance. Such tastelessness was on full display this past weekend during a heated exchange between Washington, D.C.-based rapper Wale and Miami Snapchat socialite YesJulz.
Wale — who already has an extensive and well-documented history of inane and petty Twitter feuds — kicked off the 140-character war of words with the following:
Y'all make ppl famous .. And be mad they famous . Fuck u culture vultures Ol "I got 3 black friends" head ass— Wale (@Wale) August 13, 2016
YesJulz — who declined to comment on the story — interpreted the tweet to be not-so-subtly directed toward her and her recently leaked sex tape, which was stolen
Though the extortion plot was unsuccessful, the sexually explicit tape in question eventually found its way to the internet. So
& a man that takes shots at a lady Bc he is upset she gets more views than all his music videos combined is pretty corny.But, #humbleseason— Julz (@YesJulz) August 14, 2016
The dispute descended into petty and sometimes uncomfortable lows.
I was down to promote PYT till my team told me we shouldn't because he disrespects women consistently and now I see they were right.Bless up— Julz (@YesJulz) August 14, 2016
Wale was eager to pick the low-hanging fruit of
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Moaney in the middle .. U can come on here and show out all u want .. We know u think black women hate u . We know u think black men want u— Wale (@Wale) August 14, 2016
YesJulz would seem to squeeze the deepest dig in, noting that the attention afforded to Wale by the beef was an act of kindness, as “no one listens to his music these days." Ouch.