Win VIP Tickets to Jack Daniel's Motel No. 7

Jack Daniel's Brooklyn Motel No. 7.
Jack Daniel's Brooklyn Motel No. 7.
Photo by Karsten Staiger

Jack Daniel's is bringing its new Motel No. 7 experience to five different cities. And this Thursday, it makes its stop in Miami.

What exactly is Jack Daniel's Motel No. 7? Well, it's not easy to explain. Still largely shrouded in secrecy, Motel No. 7 is the liquor brand's attempt to have guests "experience the brand’s taste" through a pop-up motel with a series of different-themed rooms and events. Guests are welcome to stay the night, and the "motel" will include a game room, a live music room, a swimming pool, and even a designated pillow fight area.

Oh, there will also be a chapel where guests can get married. There will be musical headliners for Thursday and Friday night, though Jack Daniel's isn't announcing them yet. 

The address of the event is being kept secret, provided only to those who register successfully. Though we can tell you it will take place in Wynwood. 

To get a better idea of just what the hell to expect at Motel No. 7, you can read a review of the Brooklyn event here. But in the meantime, there's only one way to truly understand Motel No. 7. You've got to get in the door.

That won't be the easiest thing. Space is limited. But we're here to help. In addition to the seven pairs of VIP tickets we're giving away, Jack Daniel's has offered our readers a special registration code. 

To book your stay at Motel No. 7, you must go to motelno7.com with a valid registration code. Here, available exclusively to New Times readers, is a code good for 500 spots: BJMB5XK. But hurry and register, because once those 500 spots are taken, that code stops working. You also must be over 21 to attend. 

But if you really want the true Motel No. 7 experience, you'll want to go VIP. Here's how you can win one of the seven pairs of VIP tickets we're giving away. Just go to this link on MiamiNewTimes.com and follow the instructions to sign up. It's that simple.

We'll email our winners Wednesday afternoon. And we'll see you there. 


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