"You are music. You are unique. You are diverse. You are love. You are life. You are one."
That's the official mantra of Miami's newest superambitious music fest, UR1, a two-day concert event created by Go Big Productions, AKA Ultra cofounder Alex Omes and professional party-starter Emi Guerra.
Billed as the "Your Generation Music Festival," this mega-event has promised "EDM, pop, hip-hop, [and] rock" on multiple stages in a "Coachella-esque or Bonnaroo-esque" environment during Art Basel Miami Beach week.
It's a pretty heavy pledge. But just now, UR1 has made the first move toward realizing its totally epic multimedia experience, announcing the venue for the fest.
According to the music festival's press release, UR1 has chosen Bayfront Park with plans to construct festival grounds consisting of "a five-stage wonder over the 32-acre property."
"Bayfront Park has always held a special place in my heart," Omes says. "I have been producing events there for years. It is a 'blank canvas' and our team cannot wait to create the UR1 masterpiece on it."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Now, the next step in fulfilling UR1's promise: A full lineup announcement on August 21.
UR1 Music Festival. Saturday, December 8, and Sunday, December 9. Bayfront Park, 301 Biscayne Blvd., Miami. Visit ur1festival.com.