We hereby nominate Tommie Sunshine for PLUR president. He seems to be the most positive, well-intentioned person on the planet. But for all his posi vibes, he's not afraid to stand up and fight.
When Ultra Music Festival's two-weekend 2013 party plan came under fire from the City of Miami commissioner Marc Sarnoff, Tommie took on the EDM critics in a series of tweets, columns, and interviews. And would you believe it, the kandi kids won.
Sunshine's efforts were rewarded with a first Saturday slot on UMF's main stage, and he couldn't be happier. For Tommie and all EDM fans, it was an important victory against haters worldwide.
"Had we lost that kind of control, it would have spread like wildfire through other state and local governments," Sunshine tells Crossfade. "Other places like Vegas, L.A., and Chicago would try to interfere with events. They could use Miami as an example, and we don't want that."
One of Sarnoff's main complaints about Ultra was his claim that most attendees are on "mind-altering substances." Tommie finds this preposterous and hypocritical.
"There's just as many people on drugs at a Dolphins game," Sunshine argues. "They're smoking weed in their car. They drink until they can barely stand up. What the hell is the difference between doing something like that, which is ultimately destructive, and going to a festival where all you're doing is dancing around and smiling at everybody? Wow, what a threat to society."
For Tommie, Ultra is bigger and more important than a party. It's the PLUR-tastic dream that America's youth so desperately needs.
"There's a lot of disillusioned kids in this country, and this music is keeping them inspired," he says. "It's keeping them alive, because they're not losing hope."
The truth is Sunshine's been in the game for a long time, and he just wants to share his world with as many people as possible.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
"I just hope that every kid and every adult gets the opportunity to experience this music in a form like Ultra," Tommie enthuses. "It changes your life. The more people we can get to the party, the better."
Ultra Music Festival 2013. With Deadmau5, Swedish House Mafia, Tiesto, Avicii, and others. Friday, March 16, to Sunday, March 17, and Friday, March 22, to Sunday, March 24.. Bayfront Park, 301 Biscayne Blvd., Miami. Visit ultramusicfestival.com.