While uhntz-uhntz junkies across the Magic City are all pumped up and ready to rock their kandi masks at the 282 parties going down during Miami Music Week, Massive Ideas' founder Anders Scherberger is hyped up for a different kind of bash: the grand opening of The Nest.
Popping up this Friday, Downtown Miami's latest club spotlights the 305's underground EDM and arts scene.
"We [Massive Ideas] do a lot of alternative electronic music, weirder stuff that doesn't really fit the normal category," explains Scherberger. "There isn't really a venue in Downtown [that caters to underground music] which is very important, especially during WMC, to be there."
See also: WMC and MMW 2014's 20 Best Parties
That's how the idea of The Nest was born.
"We're trying to hit the genres of music that are underrepresented during WMC where we gett overwhelmed with house heads."
Taking over where The Station once stood, The Nest carries a similar idea to that of New Times' pick for last year's best underground club.
"What we're doing is very different," clarifies Scherberger. "It's kind of like a pop-up. That's the concept. We're gonna show up for a little longer than a month, then close-up shop and maybe open somewhere in Wynwood during [Art] Basel."
Unlike most clubs that focus on creating a luxurious nightlife experience luring party animals with their flashy lights, bottle service, and world famous headliners, The Nest is, what Scherberger calls "a hub for the underground arts community in Miami."
"It's a very different vibe," he describes. "We're trying to use the entire club as a canvas. It's pretty much covered in murals. We're gonna have different artists finishing and putting up new ones during the events."
"We encourage creativity. There's gonna be fire spinners, dancers, live painters, people selling handmade jewelry."
With nothing more than a lotus logo and up-coming events showcasing the artists of Miami's Massive Ideas, the West Coast's Street Ritual, and L.A.'s Soulection, to name a few, not much has been revealed about the pop-up, not even the musicians who'll be setting the scene Friday night.
"We're not trying to announce [much]. It's a secret thing. All I can say is we're gonna have some of the biggest acts from around here and out of town. If you wanna show up, I promise its gonna be good music."
Given Massive Ideas' party rep, we're pretty sure we won't be disappointed, but don't get too used to The Nest.
"It's like a bird's nest -- It shows up, makes something, then leaves."
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Grand Opening Party. With surprise guests. Friday, March 21. The Nest, 60 NE 14th St., Miami. The celebration starts at 10 p.m. Visit thenestmia.com. Free.