Drugs are bad, mmk? Almost everyone does them, but it's totally not rad to depict people having a drug-fueled good time in your music video. Especially not if you're signed to PMR Records.
England's Disclosure is a couple of cool bros who probably do drugs, but when they put drug use in a new clip for "Help Me Lose My Mind," PMR pulled it faster than Paris Hilton's new track can clear a dance floor.
The label execs were scared the promo glamorized drugs, but let's face it, druggy visuals are lots of fun. To prove this point, we're sharing ten of our favorite vids. This is what you're missing out on, PMR.
See also: Five Signs You Might Be a Shitty DJ
10. Modestep's "Sunlight"
We're kicking it off hardcore and breaking down barriers with Modestep's ode to tough mornings. Who said drugs are only for misguided youth? Seniors aren't dead yet, and they've got decades of partying experience to put your little outings to shame. Watch as these geriatrics drink, smoke, and snort their way into morning.
9. The Internet's "Cocaine"
Here's a pretty song about Miami's drug of choice. This beat is hella slick, and the video has us convinced carnivals and cocaine go together like meth and the Midwest. Our favorite part of the video is when the bitch gets kicked out of the car for falling asleep. Ain't no room in this truck for girls who can't hang.
8. ProbCause's "LSD," Featuring Chance the Rapper
Chance the Rapper and his buddies are completely obsessed with acid. It's a mad inspiring drug, besides the fact that it makes talking nearly impossible. The trippy visuals in this clip are great. Definitely add it to your "watch-while-tripping" list. Don't lie, you know you have one.
7. Starred's "L.A. Drugs"
Maybe you prefer your drug use to be done by adorable puppets. As the song goes, "Los Angeles is made for drugs," and these two big-faced partiers are living the life. Smoke, snorts, and sluts are all they need. Good luck to these two in the morning. Check the cameo by noted drug user Sky Ferreira.
6. MGMT's "Cool Song No. 2"
Someone has to make all these damn drugs, and the story behind the maker is usually a rather dark one. This new vid from the ever-trippy MGMT goes behind the curtain of the drug trade, but of course, with a bizarre twist. Fair warning, it's a little sad, but it's probably the most beautiful and poignant video on the list. Lab clothes have never been so chic.
5. D12's "Purple Pills"
Everyone knows Eminem can hang, but when he gets together with his buddies from D12, the dosage hits lethal proportions. Here they are rapping about almost every drug known to man, from mescaline to crack, ecstasy, weed, Valium, mushrooms, and even pencil lead. This music video is a freakin' classic.
4. Danny Brown's "Dip"
Danny Brown is a beast on so many levels. He's a sick MC, a great showman, he goes hard in the paint, and he's funny as shit. "Like Lt. Dan, I'm rollin'" might just be the best line written about ecstasy ever. Brown doesn't drink Cristal, he dips crystals. We want to party with him, ASAP. Special bonus for cartoon rolly face.
3. Earl Sweatshirt's "Earl"
The Internet (from our No. 9 pick) are part of L.A.'s OFWGKTA crew, and like D12, these kids do a whole fuckton of drugs when they get together. Three years ago, they made waves on the web with a music video that featured a blended concoction dangerous enough to get you sent to Somoa until turn 18. This is the rawest, cringiest music video ever filmed by kids under 18.
2. Todd Terje's "Inspector Norse"
This drug video might just be our favorite. The song is dope and the subject is real. Inspector Norse is the Internet alias of one Marius Solem Johansen, and this is his glorious and actual lifestyle. Those dance moves are suave, those sweaters are too future (via your grandma in the early '90s), and those drugs are homemade. Don't let him into his zone, he's definitely in his zone.
1. Soulwax's "E Talking"
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Alright, Inspector Norse is a god and all that, but Soulwax really took the cake with the 2006 clip for "E Talking." It's the ABCs of substances, both legal and illegal. Each character represents the side effects of each party favor. Really, it's a handy guide to nightlife. How many of these characters have you seen on your local dance floor? The answer is all of them.
Follow Kat Bein on Twitter @KatSaysKill.