Swedish House Mafia is arguably the biggest, most beloved and bloated DJ group in the entire EDM world.
From the moment Ingrosso, Axwell, and Angello's music hit the air, fans have been obscenely loyal, driving nearly every big-room single straight into the annals of dance music history. Forever.
But nothing actually lasts forever. Even dance music demigods die. And since reaching the top, the SHM dudes have announced they're giving up altogether. There's nowhere else to go really. So fuck it.
They just released what is probably their last music video ever, for what could be their last single ever, "Don't You Worry Child." It's as sappy and self-aware as you would expect.
0:00 - 0:50
It starts with a shot of the boys flying in a helicopter and some news footage of their impending breakup being announced. "News just reached us," like it's a goddamn Mars landing. We reminisce over some live footage processed to look old as fuck while the singer is all "those days are gone," as if the super-group is already dead. Never forget.
0:51 - 1:06
Hey, did you know they play to really big crowds? They're kind of established. In fact, since their 2009 break-out hit "Leave the World Behind," every single they've released has charted in the U.S., pretty much all hitting the top five. "One," "Antidote," and "Greyhound" peaked at no. 3, while "Miami 2 Ibiza" and "Save the World" made it to the top spot. This latest tear jerker is sure to climb to the highest of heights, since quitting/dying is basically the greatest career move ever.
1:07 - 1:20
Everything is in slow motion because you don't want to miss a thing. The footage from this clip was recorded during SHM's "legendary" Milton Keynes Bowl performance, where they actually debuted this track. Is it really "legendary" when everything you do is "legendary"? Pretty sure these guys broke the scale.
1:21 - 2:07
The announcer is drooling all over himself, because this is the last time SHM will ever perform in the UK ever. Until, of course, they come back 10 years (or two?) from now to triumphantly return because they're gonna miss this shit. Especially the money. Who wouldn't? Look at this gigantic crowd, fans straight losing their minds, near to tears because of the gravity of the situation.
2:08 - 2:54
Slow pretty part. Let's take this time to comment on how weird it is that everyone keeps getting stabbed at SHM shows. That's kind of a dark shadow on their legacy, right? A total of nine people were stabbed during their July 7 performance in Ireland. But don't you worry child, that's not usual. This movement is all about peace, love, unity, and respect. Shanking is not very PLUR, bro.
2:55 - 4:46
We're not even rolling and these lights are blowing us up. They take to the mike being all, "This is the best show of our life." It's been a long journey to get here. So many private jet flights, so many popped bottles, so many pumped fists. It's hard to imagine a world without these bros. The world isn't saved yet! You can't leave us like this! There's no antidote to this broken heart! We need you!
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4:47 - 5:35
"I don't know what to say when I look at you guys," one of them calls out. We don't know what to say either. We feel abandoned. The big-room builds of our future will just never be this fulfilling. At least we always have SHM: Take One, the 44-minute documentary about the group's amazing ability to create generational anthems while touring and being apart and just being the best supergroup in EDM history. No wonder they have to quit. The pressure is incredible. God bless you, Swedish House Mafia. You're bigger than "Le7els." You're dance music superheroes. You fucking did it.