A Swedish, citrus-spiked cocktail -- the official drink of electronic dance music and the inspiration behind Sebastian Ingrosso, Axwell, and Steve Angello's latest single.
Landing EDM's liquor-soaked spaceship in the town of Åhus, Sweden, these Mafia men have joined forces with Absolut to create "Greyhound," the group's fifth single and the alcohol giant's signature grapefruit-flavored libation.
Billed as part of the company's "multi-dimensional cocktail experiences from ABSOLUT featuring new music by Swedish House Mafia," a 40-second "Greyhound" teaser trailer surfaced last week. In it, the SHM bosses are filmed working on the track, describing the process as "just like it is always is when we work together -- sounds flying everywhere."
Said sounds include weebles, wobbles, and a few womp-womps, standard elements of an EDM club banger. Subliminal shots of vodka bottles and fresh-cut grapefruit also made the teaser, a subtle reminder to everyone that DJs drink on the job.
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For Swedish House Mafia, the Absolut partnership adds to the growing number of musical acts teaming up with beverage companies to push culturally relevant brands.
It'd be nice if a complimentary Absolut Greyhound was included in our stay at the Masquerade Motel.
Swedish House Mafia's Masquerade Motel. Friday, March 23 (SOLD OUT) and Saturday, March 24. Grand Central Park (721 NW First Ave, Miami). Tickets cost $125 plus fees via wantickets.com. Visit swedishhousemafia.com/masquerademotel.