It seems only fitting that the rising kingpin of electronic dance music, Robert F.X. Sillerman, is using Winter Music Conference and Miami Music Week as a platform to make some still-secret announcement regarding his recent acquisition of ID&T North America, the U.S division of the Netherlands-based company that produces the Sensation and TomorrowLand festivals.
Sillerman, along with ID&T CEO Duncan Stutterheim, is hosting a poolside lunch at the Delano Hotel tomorrow. Multiple spokespeople for Sillerman's umbrella company, SFX Entertainment, wouldn't provide any details as to what's coming.
Tonight at the Mondrian Hotel, according to SFX spokesperson Edmund Tagliaferri, ID&T is also set to make an announcement about TomorrowWorld, the first TomorrowLand-organized event to take place outside of Europe.
The rumor mill never stops churning, and our money is on an official announcement of the location of TomorrowWorld, the U.S. version of ID&T's over-the-top electronic music festival TomorrowLand, held in Belgium each summer.
Blogs like Dancing Astronaut and Electronic Midwest have reported that TomorrowWorld will be held on the outskirts of Atlanta on Bouckaert Farm, the 8,000 acres where Counterpoint Festival was held in 2012.
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The TomorrowWorld website confirmed that the festival will be held September 27 to 29 but didn't hint at a location.
Anything's possible, however, as it recently came to light that SFX pulled out a deal to acquire the Opium Group, owners of Mansion, Set, and Mokai.