South Beach's Rokbar (1905 Collins Avenue, Miami Beach) is sort of a misnomer for the lounge. It's neither a rock 'n' roll club or bar. Instead the lounge focuses on bringing together beautiful people with a knack for bottle service and plenty of attitude.
Still, the venue has always made a name for itself by trying to bend the rules a bit of what is expected from a beach establishment. Its hosted live band performances, keggers and art parties. Now Rokbar has alerted of us a new Tuesday night party called Side Door. Launched by the lounge's director of events Sebastian Puga and former co-owner of Bella Rose Keith Paciello, the night promises to be quintessentially anti-South Beach. Going for a more dive bar feel, there will be no bottle service, no door fee and no model/promoter tables.
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In fact, the night is as going so far to not use its Collins Avenue entrance. To gain entry, you'll have to use the alleyway entrance in the back -- hence the name Side Door. Also given the boot is the normal Top 40 set list found a most beach clubs. Instead resident DJs Troy Kurtz, Ryan Evans, Johnny the Boy, Damaged Goods and a slew of special guests will be spinning mix of electro, indie-dane and nu-disco, focusing mainly on introducing new and upcoming records.
Party starts tomorrow night. For more information, call 305-674-4397 or visit rokbarmiami.com.