That's the most important lesson J Balvin has learned throughout his career, as he revealed to Crossfade in a one-on-one interview last summer, just a day before his first televised performance of the hit single "6 AM" on Premios Juventud.
Three Latin Grammy nominations and a world tour with Pitbull and Enrique Iglesias later, all of his sueños seem to be coming true.
And in just a few months, el reggaetonero will be speaking to industry pros at the 26th-annual Billboard Latin Music Conference.
Going down at the Ritz-Carlton, South Beach, from April 27 to 29, with the awards show airing live on Telemundo on April 30, el Colombiano will be joined by the 2014 Billboard Latin Artist of the Year and former Aventura lover boy, Romeo Santos.
"We're gonna talk about our new movement, the new urban movement, this is the new school," J Balvin said in a Billboard video announcement.
Speaking at the "New Latin Urban Movement" panel, the up-and-coming rumbero will be exchanging words with other "new school" panelists, including his "6 AM" party buddy Farruko.
As for Romeo Santos, the record holder for the most number-one spots in the Latin music charts this decade, will share his musical insight at an exclusive Q&A sesh moderated by Billboard's Leila Cobo. El cantante will be discussing his Formula, Vol. 2 success, "his social strategy, his two sold-out Yankee Stadium shows, his appeal as a bilingual Latino, and his upcoming tour, among other subjects," Billboard reports.
Making its 305 comeback, along with J Balvin and Romeo Santos, is the Billboard Marketing Exchange, "a programming block devoted to marketing and branding," and the Billboard Latin Marketing Awards.
While not much else has been revealed about 2015's conferencia, the hype has already begun. And with alum ranging from Latin music giants Gloria Estefan, Marc Anthony, and Enrique Iglesias among hundreds of producers, brand marketers, and radio programmers, we're sure this year's fiesta will not disappoint.
More news will be released in the upcoming weeks, but for now, registration is already open for all you hard-core and aspiring músicos.
Let the pachanga begin!
Billboard Latin Music Conference and Awards Show. Monday, April 27 to Thursday, April 30. Ritz-Carlton, South Beach, 1 Lincoln Rd., Miami Beach; 786-276-4000; ritzcarlton.com. Early bird registration is open and costs $499 plus fees via cevent.com. Participants must be 21 or older to register. Visit billboardlatinconference.com.
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