Winter Music Conference is a rich tradition that, despite the ignorance of some younger rave fans, has been going strong for 28 years. Over the decades, it's evolved quite a lot, and now the party has eclipsed the "conference" atmosphere of old.
Robbie Rivera remembers how it used to be, but he also really enjoys the new-wave, fan-driven scene. And why wouldn't he? It's helped make his Juicy Beach party series at SoBe's Nikki Beach a huge success for about eight years running.
Thursday, March 21, he's looking forward to going even bigger.
The Puerto Rican born house and funk DJ thought it was important to bring a broad line-up to the stage, featuring lots of hip genres and sounds, as well as taking the time to highlight some up-and-comers he's really excited about going into 2013.
"I like to book DJs that have brought something new to EDM," he said. "I don't like to bring the same current sound that everybody is talking about."
With a roster of 25 artists, there's a lot of music to experience. Artists including Bob Sinclair, Cosmic Gate, Mord Fustang, Nari & Milani, Manufactured Superstars, Atomic Bangers and more diversify the line-up with progressive and tribal house, electro and even some bangers.
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Rivera and his wife Monica head the soiree. They're local to Miami, so it's kind of like heading out to the power-couples swanky holiday bash, except you don't have to know them personally to get in on the get down. They love it.
"Every year we get a whole bunch of people that just turned 21," Rivera said. "They usually drink more and jump more in front of the DJ booth. They keep the energy flowing, and they're the ones that know all the DJs very well and every song they play."
Juicy Beach 2013. Thursday, March 21. Nikki Beach Miami, 1 Ocean Dr., Miami Beach. The party starts at 1 p.m. and tickets cost $65 and up plus fees via wantickets.com. Ages 21 and up. Call 305-538-1111 or visit nikkibeach.com.