Memo to the Bawse ...
Lay off rhymes about Gangster Disciples, rape, Trayvon Martin, and most every serious sociopolitical subject.
Yes, big homie, you've got that deep, syrupy voice. And a smooth, supremely confident flow. And a way with vaguely meaningful gansta-life metaphors. But you definitely lack the nuance and care needed to navigate touchy topics.
Just take a look at this latest clumsy, cringe-inducing line, "Trayvon Martin, I'm never missing my target," unveiled to the world yesterday on the second anniversary of the Miami Gardens teen's death.
Tossed off at the 2:10 mark of "BLK & WHT" off Ross' new album, Mastermind, the entire offending verse goes:
"Take a look at me, I'm trappin'/No excuses, I'm stackin', talkin' hundred on top of hundred/Them hundred makin' the magic blow/A hundred in a day, a hundred different ways/Rich nigga, bitch, put a hundred in my grave/Make my headstone read, ''Head of MMG''/That's another hundred mill, really, you can come and see/Forbes dot com, I'm the Teflon Don/Too close to a nigga as a motherfucking bomb/Trayvon Martin, I'm never missing my target/Bitch niggas hatin', tell me it's what I'm parkin'/Wingstop owner, lemon pepper aroma/Young, black nigga, barely got a diploma."
Of course, though, this isn't the first time that Rick Ross has gotten into trouble because of ill-advised lyrical musings.
He's been threatened with death by the Gangster Disciples over the appropriation of their name, history, and iconography for tracks like "B.M.F. (Blowin' Money Fast)" and releases like last year's Black Bar Mitzvah mixtape.
Then he was publicly shamed by women's rights organization UltraViolet (and stripped of a Reebok shoe endorsement deal) for rapping about rape ("Put molly all in her champagne, she ain't even know it/I took her home and I enjoyed that, she ain't even know it") on hip-hopper Rocko's 2013 hit "U.O.E.N.O."
Oh, and "BLK & WHT" isn't even the first time that Rick Ross has indulged in ill-advised lyrical musings about Trayvon Martin.
On last year's "I Wonder Why," Ross attempted to turn Martin's story into some kind of call to action ("Stand your ground/Stand your ground/You gotta stand your ground"), insisting Trayvon should've been packing a "motherfuckin' Desert Eagle."
That was a bad idea. But the "BLK & WHT" lyric is even worse. And his lame explanation for this latest Trayvon line, sent over to VIBE, isn't any better.
"It's so important that today, on the two-year anniversary of the death of Trayvon Martin, we never forget that tragedy. I'm never going to let the world forget that name. In my song 'Black and White' off Mastermind, I say, 'Trayvon Martin, I'm never missing my target'.
"There I'm reminding people that if you're a black person or a person of any color for that matter in this country, you have to be accurate, whatever moves you make, stay accurate. Even when you're walking down the street, playing music from your car, you have to stay on point.
"Black men are being killed and their killers [are] beating the trial. It hasn't been this much violence against black men since the '60s. I am Trayvon Martin, we're all Trayvon Martin. He was from South Florida. That could have been me or one of my homies. So, stay alert and never miss your target. Whatever that target may be. Getting out the hood, providing from your family. Stay sharp. Stay alive. Trayvon, Rest in Peace."
OK, Bawse ... That response might not be quite as embarrassing as your series of half-assed apologies for rapping about rape.
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But exploiting Trayvon Martin's name and memory for some miserably communicated message about "staying on point"?