It's the 64th hottest track on iTunes. And now Pitbull's taking you behind the scenes of the music video shoot for "Back in Time."
Shot on location in a Los Angeles film studio, the 31-year-old rapper looks dapper in his MIB garb, the same "black suit, white shirt, black glasses with a matching tie" that he describes in the opening line of "Back in Time."
"You can't understand the future if we don't go back in time," Pitbull says, eloquently describing the song's message. "I think we all, sometimes, need to go back in time to figure out who we are and how we're going to move forward."
For the MIB 3 theme, Pit dug deep into the music vault and dusted off a copy of Mickey and Sylvia's 1956 hit "Love is Strange," sampling the pair on the new track.
"Everyone knows the guitar riff, in the record, the sample, so how do we modernize it and make it fun," he tells the Belfast Telegraph.
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How do you make something fun? Add a few womp-womps and give a classic crossover track a modern, 15-second dubstep spin. And that's exactly what Pit did with "Back in Time."
"With the movie being about having fun and saving the world, and our music being something global, it went hand in hand."