Legend has it that a dollop of peanut butter will turn a wolf into a monster. Similarly, a nominal monthly fee will turn you into a monster music collector, thanks to Peanut Butter Wolf and his new digital music subscription.
The San Jose, California native, who broke onto the hip-hop scene as Charizma's DJ in the early '90s, recently introduced a monthly music subscription service via his Stones Throw label. For $10 a month, the indie imprint digitally delivers new releases to subscribers' inboxes free of anti-sharing DRM restrictions. For just five additional dollars, though, you can catch Peanut Butter Wolf in person at Bardot when the record producer and label founder spins culturally relevant tunes during the midtown lounge's Living Room Sessions.
Wolf, whose real name is Chris Manak, was in Austin earlier this month for South by Southwest, and he opened up to the Austin Chronicle about his label's recent hardships, admitting, "We haven't had a lot of success with rap recently. I stand by what we've put out, but the sales haven't been the same."
Despite lackluster sales, Manak promises to stay true to his passion. "I'm not going to stop releasing hip-hop because we don't have the same fan base," he says. "I started this label because I wanted to release records I liked."
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Go show your support for PB Wolf, Stones Throw, and good music this Thursday.