Monday, June 14, 2010 at 2 p.m.
CC by 2.0, via DanCox_ on Flickr
Gym Class Heroes frontman Travie/Travis McCoy
has insisted he hasn't gone solo forever (see, he's "Travie" when he's by himself, but back to regular old "Travis" with the band). Still, his solo work, which he's currently promoting through a tour with Cobra Starship and 3OH!3, may soon eclipse his output with the Heroes. It's thanks, in part, to slightly greater crossover potential amplified by some shrewd marketing and label positioning.
As Travie, McCoy is signed to T-Pain's Nappy Boy Entertainmen
t label, and seems to be increasingly pushing the hip-hop influence in his music. As further proof, here's the new video for "The Manual," the latest single off his solo debut album, Lazarus
. The song got a very hip-hop style debut, as a track on the recent Nappy Boy All Stars
mixtape, and the video has a similarly group-effort feel.
Serious rap-industry-watchers can count cameos from a bunch of McCoy's Nappy Boy labelmates. These include fellow Florida residents Young Cash (Jacksonville) and Tay Dizm (Gainesville), as well as Bishop Jones, DJ Crazybaby, One Chance, Javier, and Sophia Fresh.
The clip skips the usual Miami tropes of sand and ass in favor of a hospital-theme narrative that features T-Pain himself um, eating a heart with his hands. He gets some table-manners points for trying to slice it with a knife first.