Michael Jackson Lands Posthumous Deal With Pepsi
It's been nearly three years since Michael Jackson died at the hands of Conrad Murray, the result of too much propofol and respiratory arrest.
From concerts to network specials, Jackson's death triggered a seemingly endless stream of posthumous tributes. None, however, came in carbonated beverage form ... Until now.
According to the Los Angeles Times, PepsiCo has inked a deal with the Jackson estate to feature the late singer's likeness on a "new global marketing push." We're holding our breath for a supplemental Michael Jackson hologram tour.
TicketsFri., Jan. 20, 7:00pm
Side by Side: A Steve Lawrence & Eydie Gorme Tribute
TicketsFri., Jan. 20, 8:00pm
TicketsSat., Jan. 21, 6:30pm
TicketsSat., Jan. 21, 7:00pm
The Last Waltz 40 Tour: The 40th Anniversary of The Last Waltz
TicketsSat., Jan. 21, 7:30pm
For Pepsi, the Michael Jackson partnership is the latest deal in a string of collaborations with musicians. Earlier this year, Pepsi signed Nicki Minaj to a multi-million dollar deal just one week after Lil Wayne signed on to be the face of Mountain Dew.
"The nature of the [Michael Jackson] promotion will vary by country," according to the paper, "but will include a TV ad, special edition cans bearing Jackson's image, and chances to download remixes of some of Jackson's most famous songs."
Notably absent from the marketing plan, the 1984 Pepsi spot that nearly killed Jackson.
Get the Music Newsletter
Keep your thumb on the local music scene each week with music news, trends, artist interviews and concert listings. We'll also send you special ticket offers and music deals.