In 2012, melanin levels are no longer much of a factor when it comes to overground rap credibility.
On the one hand, you have the success of Yelawolf, plying a trunk-rattling Southern sound. On the other, you have the lighthearted, so-called frat rap of Mac Miller. And now entering the mainstream fray is Machine Gun Kelly, who falls somewhere in the middle.
The Cleveland native, who proudly sports a chest tattoo declaring himself "established in 1990" is just thin and cute enough for female appeal. His sound, though, is unapologetically hard and fast, again more Southern than Midwestern.
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Kelly, known as MGK for short, specializes in spit-fire, nimble-tongued lines à la Busta and Twista. So far, those lines add up to the usual braggadocio and posturing. But he's barely drinking age, so perhaps Machine Gun's lyrical skills will develop over time.