P.Y.T. — short for Pretty Young Thing — may sound cute and polished, but the new weekly Wednesday night party coming to LIV has a far dirtier background. It is the spiritual descendant of LIV's infamous Dirty Hairy party series.
"P.Y.T. Wednesday will definitely be carrying the torch from Dirty Hairy," Jake Jefferson from Miami's Poplife explains. Along with the rest of the Poplife team, he promoted Dirty Hairy back in the day and will now take the reins of P.Y.T. "Wednesdays were always the toughest nights to do a party on South Beach. We're using P.Y.T. the way we did Dirty Hairy — to bring musical talent to LIV that normally wouldn't make it there. We're bringing in cutting edge bands in rock and electronic and hip-hop and trying to create a balance of emerging talent along with stuff that everyone would want to see."
Jefferson remembers, back in the days of Dirty Hairy, Poplife was able to bring all types of acts to LIV just before they became superstars. "We had Calvin Harris before he was Calvin Harris. We had Major Lazer before they played the main stages in Vegas." And, of course, how could Jefferson forget the oddest performance in Dirty Hairy history: when the actor Joaquin Phoenix rapped horribly before fighting the crowd. "It was for that [mockumentary I'm Still Here]. He rapped two songs, jumped into the audience, and punched someone."
P.Y.T. Wednesday is hoping to live up to that legacy with a diverse lineup already scheduled for live sets over the next couple months. July 20 will see rap superstar Snoop Dogg take the stage. On July 13, DJ Khaled apprentice Kent Jones will perform. June 15 features electronic music duo the Knocks, and things start off tonight with California DJ, Getter. "It's going to be his first time playing a club like LIV," Jefferson says.
P.Y.T. acts include big names in hip-hop and dance music.
Photo by Alexander Oliva
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Jefferson and Poplife often joke that P.Y.T's lineup feels like it was chosen by throwing darts at a wall full of random acts, but they're proud of these seemingly aimless bookings. "The night isn't tied down to a typical genre," Jefferson says. "It's all danceable music."
Though they're still fine-tuning P.Y.T Wednesday and playing around with different ideas — like crowning a P.Y.T. debutante every month — Jefferson said he was excited about the reunion of Dirty Hairy regulars he expects to see each and every Wednesday night. "It's a good mix of rebellious nine-to-fivers and people in creative fields who can afford to wake up late on a Thursday."