Le Baron Popping Up at Different "Secret New Location ... Each Night" During Basel 2012
However, unlike its last few visits to Basel on the Beach, the Parisian party spot won't just be plopping down at the Delano's Florida Room.
Oh, non! For AMBM 2012, "each night Le Baron [will invent] a secret new location."
Ce matin, after spotting a strange hashtag (#WhereIsLeBaron) floating through the social sphere, we here at Crossfade deceided to investigate the Internets.
Our discoveries: An official website (WhereIsLeBaron.com), Twitter account (@LeBaronFamily), and Facebook page (facebook.com/WhereIsLeBaron) that provide a few détails about Le Baron's plans for Basel 2012.
From December 4 through 9, the ABMB pop-up club will be setting up a different "secret new location ... each night."
And there will only be one way to answer that nagging little question: "Where is Le Baron?"
Bien sûr ... "Exclusive disclosure every day at 6pm" on the Internets, Twitter, and Le Faceboooook.
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