Winter Music Conference is a rich tradition that's been going strong for 28 years. Over the decades, it's evolved quite a lot. And now the party vibe has eclipsed the conference atmosphere of old.
Robbie Rivera remembers how it used to be, but he also really enjoys the new fan-driven scene. And why wouldn't he? Over the past eight years, it's helped make his Juicy Beach party series at Nikki Beach a huge success. And he's looking forward to going even bigger with the 2013 edition.
This year, the Puerto Rico-born house DJ thought it was important to bring a broad lineup to the Juicy Beach stage, featuring lots of hip genres and sounds as well as highlighting some up-and-comers who are challenging the party-scene status quo.
Juicy Beach 2013
Juicy Beach 2013: With Robbie Rivera, Bob Sinclar, Cosmic Gate, Mord Fustang, Moguai, and others. 1 p.m. Thursday, March 21, at Nikki Beach, 1 Ocean Dr., Miami Beach; 305-538-1111; nikkibeach.com. Tickets cost $65 and up plus fees via wantickets.com. Ages 21 and up.
WMC / MMW 2013 Event Listings
"I like to book DJs who have brought something new to EDM," Rivera tells New Times. "I don't like to bring the same current sound that everybody is talking about."
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With a roster of 25 acts, there's a ton of music on the Juicy Beach bill. From Bob Sinclar to Cosmic Gate, Mord Fustang, Nari & Milani, and Manufactured Superstars, the 2013 lineup boasts progressive and tribal house, electro, and even some straight-up bangers.
Robbie and his wife Monica are Miami locals. So a trip to Juicy Beach is kind of like heading out to the power couple's own swanky holiday bash, except you don't have to know the Riveras personally to get in on the get-down. In fact, they love meeting new, young, hyped-up strangers during WMC and Miami Music Week.
"Every year, we get a whole bunch of people who just turned 21," Rivera says. "They usually drink more and jump more in front of the DJ booth. They keep the energy flowing, and they're the ones who know all the DJs and every song they play."