Out of the countless towns he's played during his band's national tours, Sammy Gonzalez, bassist for local trio Jacob's Ladder, still prefers tiny Frankenmuth, Michigan. An obscure, German-themed tourist destination billed as "Michigan's Little Bavaria," Frankenmuth is home to one "amazing promoter," Gonzalez says. "He throws shows at a place called Fisher Hall, and there are always 200 to 300 people there."
It's just one of the many pleasant surprises for the band in recent months, during which its profile locally and elsewhere has suddenly increased. Jacob's Ladder — rounded out by Oren Maisner on guitar and vocals and Brian Hernandez on drums — has no booking agent and only an indie recording deal, with the Coral Springs-based JMB Records. Instead, Gonzalez has taken DIY ideals and adapted them to the digital age. "I just use MySpace and contact bands, venues, and promoters," Gonzalez says. "At first, it was hard, but now it's easy because I've been doing it for a while."
Friday's gig at Churchill's marks the kickoff of the band's second national tour in the past two months. All told, the band has embarked on some seven tours in the past couple of years completely on its own.
Besides boasting the tireless energy of rock musicians in their early 20s, it helps that the guys' sound is also fresh. True, they may be relatively young, prefer bright colors, and smile and juggle fruit in their promo photos. But the threesome is not a pop-punk band. Maisner's vocals and riffs are propulsive and sometimes hooky, but the Jacob's Ladder sound is ultimately spaced-out, wandering into funky, reverb-drenched workouts that bely a jazz-band fondness for noodling and experimentation. Indeed, the bandmates met as teenagers, playing together in various school ensembles at Miami Beach High.
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When they return from their tour, Jacob's Ladder will head into the studio with New Found Glory drummer Cyrus Bolooki to record a new EP to shop to labels and booking agents. "Our goal as a band is to be on the road ten to 11 months a year," says Gonzalez. "We're showing everyone, 'Hey, look what we can do on our own — imagine what we could do with a little help.'"