Heineken USA just launched "Heineken Inspire," a series of invite-only events featuring a variety of rock and hip-hop acts. The four-city tour includes Chicago, New York, and Los Angeles. The kick-off will take place in none other than the Magic City, with local DJ Irie starting the festivities at 3 p.m. this Friday. Other acts slated to perform include the Hold Steady and Cold War Kids (on Friday) and Fabolous, Wale, and Tito El Bambino (on Saturday).
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There will also be a Heineken tasting area, the chance to learn how to pour the perfect pint, and free guitar lessons courtesy of Fender. If that's not enough, check out the Heineken Heritage interactive exhibit, a game area where you can play tennis, jam out to your favorite song, or upgrade your cab experience with the Taxi Magic smartphone app. Talk about a full-on experience. Heineken must have been really inspired.