Generik Makes Us See the Bright Side of EDM
Generik could be EDM's new kid on the block.
Photo Courtesy of Listen Up Music Promotion
EDM catches a lot of flak, much of which is well-deserved. It is a genre of excess, produced by excessive musicians in order to be consumed by people with excessive taste. EDM is so large and monolithic that it wound up consuming — insofar as terminology — an entire format in its wake: All EDM is electronic dance music, but not all electronic dance music is EDM.
Like an immense planet orbited by smaller celestial bodies, EDM’s sheer size and scale (both culturally and financially) has attracted its fair share of “big” personalities. Although not commanding the same fascination as a Kanye West or Zayn Malik in the public eye, the Twitter rants of deadmau5 and the romantic woes of Calvin Harris have generated a sizable amount of tabloid fodder over the years.
“Before the whole EDM world really blew up, I didn’t really think you could actually make a living out of DJing,”
— we’re pretty relaxed characters; we don’t really take ourselves too seriously”) and time spent with established Australian electronic acts like Cut Copy and the Presets in his younger days.
“I used to see those guys playing, like, 100-person venues on a Thursday night with my friends, and we’d get drunk and go talk to them and then all of a sudden we’d hang out with them for a bit,”
In the years
“As much fun as I love to have… there does come a time when you need to be serious and you can’t get drunk on a Monday night,”
“Yeah, I’m gonna try and get [LIV co-owner and Miami socialite] David Grutman naked in the booth,” he spills. Despite later admitting that he’d settle for “shirtless,”
We already know
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