Thursday, January 13, 2011 at 12 p.m.
When local MC Garcia does something, he always does it big. For years with their Crazy Hood Productions group, he, DJ EFN, and a tight-knit family of collaborators have been proving that "independent" definitely does not mean "unprofessional."
Crazy Hood keeps in-house everything from a recording studio, to a label, to a DJ record pool, to pretty much every other artistic service around, with an output quality that rivals that of many majors. Add to that a number of major distribution deals, and Garcia and company have made a pretty good case for staying independent for life.
Yet another example: Garcia's new teaser/trailer for "Rebel," which is ostensibly a music video but promises to be much more involved and long-form than that. Take the trailer alone, which clocks in at about two-and-a-half minutes, and features none of the actual song itself, buyt an orchestral dramatic build-up to a film noir narrative.
So what gives? Why drop a trailer for a video and not just the video itself? Why the complexity for this particular song? We caught up with Garcia who spilled some of the details ... but not all.
Watch the trailer and read the quick Q&A below, and (probably) hear "Rebel" performed live this Friday, when he takes the stage at Tobacco Road
at 1 a.m. as part of the Second Annual Downtown Getdown Urban Arts & Music Festival. Check crazyhood.com
for future dates, though, as Garcia performs something crazy like 100-plus shows a year.
Garcia. At the Second Annual Downtown Getdown Urban Arts & Music Festival. Tobacco Road, 626 S. Miami Ave., Miami. Doors open at 6 p.m.; Garcia performs at 1 a.m. on the parking lot stage. Admission is free until 9 p.m., $10 after. Ages 21 and up. 305-374-1198; tobacco-road.com
Crossfade: The teaser for the video is the length of many music videos. It also has a pretty dramatic, cinematic build-up... Is this new video then going to be a longer-form video, basically a short narrative film or something along those lines?
Garcia: This is a full-blown music video but is looking to being the best visual work ever released on my behalf. Very cinematic, and in my hope will redefine my image. I'm very excited and grateful. Having Jose Sagarro and the whole Film Heads crew is gonna make a world of difference.
Have you worked with Jose Sagarro, the video's producer and director, before?
Actually this was my first time working with Jose and the Film Heads crew. It was interesting because we actually met on Facebook a few months ago. We both had a mutual respect for each other's work, as he was already very established in the advertising field. So after figuring out some issues I chose him to spearhead this project on the visual side. His fresh perspective on my image and music was exactly what we needed.
The teaser also seems relatively high-budget (or just looks that way!) -- why did you decide to get so involved on the video for this particular song?
Well without giving out too many details yet the project I'm working on is extremely left-field from what people are used to hearing me do. And to pull it off we had to come extremely correct. I took some time off in 2010 from music, so upon re-entering the game now I decided to take some risks with my music. With that said, I think when the project is released people are gonna be surprised in a good way. I'm just hype to see the reactions.
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