So really, "What is 11?"
Ever since discovering E11even Miami's mysterious and sexy promo campaign (starring semi-nude dominatrices and blindfolded business dudes), we here at Crossfade have been trying to solve the crux of that question: Standard club? Or strip club?
"It will be neither," owner Dennis DeGori insists. Though he concedes, "There will be topless and nude entertainment in various parts of E11even."
See also: E11even Miami, New 24-Hour Club, Owned by "Miami/Las Vegas/Chicago" Strip Club Magnate
"For want of a better term," DeGori explains, "E11even is a marriage of the two concepts. It will be both a nightclub and a cabaret."
This so-called "LIV with dancers" is set to open in January 2014 at NE 29 NE 11th Street, the former location of Goldrush strip club. But as the owner points out, his club will be anything but a reboot of some downtown nudie bar.
"The build-out itself is a true $40 million," he insists. "I know typically when people open places, they say that. But between acquisition and development, E11even is a $40 million project.
"I don't think anybody would do a Goldrush and make that kind of investment. That being said, LIV and Mansion and SET and Mokai and everyone else is already doing a standard nightclub. So we don't another one of those places either.
"E11even will be an upscale nightclub meets Cirque du Soleil meets international cabaret."
Now, aside from being a Miami megaclub where suits and skins mingle, the real appeal of E11even is its 24-hour, seven-days-a-week operating policy. So we asked DeGori: If we were to literally spend an entire day at E11even, what exactly would we do?
"A lot of caffeine, I think," DeGori jokes.
"E11even will have both what we call a dayclub and a nightclub," the owner explains. "But the big showroom will be closed off during the day, when the club will become much more of an intimate cabaret, with upscale presentation, showgirls, and a 20-foot screen for sporting events.
"So you might start your day at happy hour," he adds. "Because I'm going to do an incredible, lavish businessman's buffet. I'm going to put my marketing dollars in my food. So you might see a couple of carving stations, fresh shrimp, some shucked oysters.
"Then in the nighttime, you will get theatrical shows, go-go girls, and vignettes as E11even morphs into a full-blown nightclub with a hydraulic main stage in the middle of our party pit that elevates for a few hours before descending to floor level at 3 or 4 or 5 in the morning, transforming the entire place into a dance floor.
"But you'll still have the cabaret acts in various parts of the club, because there are multiple levels and locations, from the mezzanine to private rooms."
So please, no toplessness or nudity in the party pit, people. Let's keep it classy.
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