Way back in the summer of 2005, the internet gave birth to a baby called blog house. Yet unlike 99.9 percent of the web's offspring, this particular suckling sub-subgenre survived. It was strong, loud, and infectious. And soon, the little bastard was remultiplying by the minute.
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On a self-starter label named for its star, Boysnoize Records, Ridha released a superhyped string of overamped anthems, including "Boy Neu" and "Erole Attack," that eventually peaked with his 2007 masterpiece of digital deconstruction, "Lava Lava," off debut full-length, Oi Oi Oi.
But that's when blog house began to die. And now, a few years later, the ashes have been scattered. Not to say, though, that all those bloggy bros like Boys Noize are goners. It's just that you get things like Ridha's new-ish album, Power, with its speedy Tangerine Dream intro and other off-character quirks. Basically, this new stuff sounds like freedom from the fad.