With little local fanfare, the soft-spoken Seven has made an international name for himself and his record label, releasing joyously skewed takes on premillennium DJ culture. Artists as disparate as Germany's drum-and-bass deconstructionists Funkstörung and Miami's down-tempo mixologist Push Button Objects have graced the label with twelve-inch vinyl; a single from Brooklyn's East Flatbush Project, which married Japanese-tinged chopstick percussion to a slippery hip-hop beat, caused such a sensation it inspired an entire album of remixes (Tried by Twelve on Ninjatune Records) from British artists such as Autechre and Squarepusher, Japan's Bisk, and hometown turntablist DJ Craze. Where Chocolate Industries goes from here is anybody's guess, and that's precisely what makes this label so tasty.
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