Avicii Opening Pop-Up Hotel for Ten Days During Ultra Music Festival 2013
Ever dreamed of spending the night with a Swedish electronic dance music wunderkind?
Just book a room at the pop-up Avicii Hotel, an EDM lodging establishment that'll be opening for ten days during Ultra Music Festival 2013.
Taking over South Beach's Marlin Hotel from March 15 to 25, the Swede, his manager Ash Pournouri, and At Night Management are planning a "24/7 Avicii experience."
And that means Avicii bar soap, Avicii robes and towels, Avicii wall art ...
This hotel is the third annual Ultra week project launched by the EDM superstar and Pournouri.
Two years ago, they slapped the Swede's face all over shuttle buses, providing UMF fans with an appropriately uhntz-uhntz-ing form of public transportation.
In 2012, they turned up with a caravan of Avicii ice cream trucks, serving frozen desserts to the sexy people of SoBe.
But this year, it's all about giving EDM-ers the kind of "benefits," Pournouri and crew tell Billboard, "that no other hotel will be able to give its customers [that week]."
An epic rendering of the Avicii Hotel.
Unfortunately, the Avicii Hotel will only have a 16 vacancies. So, as we said, it's gonna be superexclusive.
Sorry, beat freaks.
Avicii Hotel. Friday, March 15, to Monday, March 25. Marlin Hotel, 1200 Collins Ave., Miami Beach. Room reservations cost . Visit theaviciihotel.com.
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