Avicii Lands Ralph Lauren Endorsement Deal: Will EDM Jeans Include a Molly Pocket?
Ralph Lauren and denim are arguably two of the most American facets of ready-to-wear designer clothing.
But in a surprising move, the company that brought country club duds to prominence in the late 1960s has gone Swedish. In fact, they've gone Swedish house.
This week, Avicii will film the "video element" of the Ralph Lauren Denim and Supply ad in New York City. The spot, co-produced by the Swede, will feature a new track and "some of the DJ's biggest fans for good measure."
TicketsFri., Jan. 20, 7:00pm
Side by Side: A Steve Lawrence & Eydie Gorme Tribute
TicketsFri., Jan. 20, 8:00pm
TicketsSat., Jan. 21, 7:00pm
The Last Waltz 40 Tour: The 40th Anniversary of The Last Waltz
TicketsSat., Jan. 21, 7:30pm
TicketsSat., Jan. 21, 8:00pm
The 22-year-old superproducer recently made headlines after Madonna dropped an ecstasy reference while introducing his Ultra Music Festival set. Her appearance seemingly pissed everyone off, including Deadmau5 and Paul van Dyk who criticized Madge for babbling about drugs at an electronic music festival.
Wait till they find out that Ralph Lauren's EDM-inspired blue jeans include a Molly pocket.
Avicii's Le7els. Friday, June 8. American Airlines Arena, 601 Biscayne Blvd., Miami. The show starts at 8 p.m. and tickets cost $37.50 to $90.75 plus fees via ticketmaster.com. Call 786-777-1000 or visit aaarena.com.
Get the Music Newsletter
Keep your thumb on the local music scene each week with music news, trends, artist interviews and concert listings. We'll also send you special ticket offers and music deals.