Anja Schneider on Ten Years of Mobilee Records: "We Have to Have Good Music"
Mobilee Records will be celebrating its first ten-year run soon, and so far, it has been a formidable one indeed.
Cofounded by Berlin DJ-producer and longstanding radio show host Anja Schneider in 2005, the label has managed to position itself at the helm of the international underground house and techno scene during this past decade, thanks to standout chart-topping releases by artists like And.Id, Rodriguez Jr., Sebo K, and Schneider herself.
On launching the label, Schneider tells Crossfade: "My primary reason was to give a platform for all the artists I was discovering and liking through my radio show, Dance Under the Blue Moon. A friend said, 'Why don't you have a record label and release them?'"
See also: EDM's Five Greatest Delusions
TicketsSun., Jul. 30, 7:30pm
TicketsSun., Jul. 30, 8:00pm
Straight No Chaser and Scott Bradlee's Postmodern Jukebox
TicketsTue., Aug. 1, 7:30pm
TicketsFri., Aug. 4, 7:00pm
Symphony of the Americas 26th Anniversary Summerfest
TicketsSat., Aug. 5, 7:00pm
"My good friend and Mobilee cofounder Ralf Kollmann was a perfect choice for the marketing and business side of things," Schneider adds. "We make a good team. Obviously, business styles have changed over time with social media and all this. But fundamentally, we have to have good music, and that's what makes the label."
That she is so adept at discovering and championing quality dance records through Mobilee's A&R efforts says a lot about her powers as a DJ and selector. Her authority as a musical tastemaker is one and the same whether she's signing a new artist or curating a soundtrack for the dance floor from behind the decks at the club.
However, she's reluctant to describe the subjective machinery of her musical taste or give away her secret formula for selecting quality records to release.
"We sign what we like and who we like -- this is very important to us," she explains. "It doesn't work unless we all fit together -- nobody is bigger or better than the label. We are all in this together. Invariably, they are friends or friends of friends.
"The Mobilee sound has naturally progressed with the years, as, of course, we like to move with the times, but there is a Mobilee sound for sure."
Catch Anja Schneider at Treehouse on Miami Beach tonight, side by side with Nick Curly, one of the stars on Mobilee's artist roster, and discover the sound of Mobilee for yourself.
But first, get a preview of what to expect with Schneider's top five picks of essential Mobilee tunes.
See also: Music's Five Dumbest Marketing Trends
Anja Schneider & Sebo K's "Rancho Relaxo"
"It was the third record on Mobilee, ten years ago, and maybe the biggest hit we had. It stands for the sound of Mobilee all these years later."
Rodriguez Jr.'s "Bittersweet"
"Rodriguez Jr., with his album Bittersweet, made an outstanding statement for his sound and it's always a highlight to see him play live. You will never get bored of his tracks."
"It's an example that we are not interested in making short-term hits. We re-released this after five years with a huge remix by Subb-an and it's still sounding hot."
"The newest and youngest artist on Mobilee with a special breakthrough sound."
Sebo K's "Too Hot"
"The first Mobilee ever, and I'm still very proud of it. I still play it as proof of what a talented producer Sebo K is."
Crossfade's Top Blogs
Nick Curly Presents Trust with Anja Schneider. With Jeremy Ismael, Baez, and Ohashi. Thursday, November 20. Treehouse, 323 23rd St., Miami Beach. The party starts at 11 p.m., and tickets cost $30 plus fees via residentadvisor.net. Call 305-614-4478, or visit treehousemiami.com.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Miami, delivered to your inbox Monday through Friday.