If you are a big fan of 103.5 The Beat and their hip-hop and R&B format, you may have noticed something different when you turned on the radio this afternoon. The Beat's yet another in a slew of stations to be taken over by Spanish radio.
Now replaced by "103.5 Super X" as of noon today, they already have a fully functioning site, and promises to play Spanish hits from the '80s, '90s, and today. That sounds an awful lot like 97.3 The Coast's old slogan, doesn't it?
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"Based on the South Florida population being over 50 percent Hispanic and growing, adding a second Spanish-language format to the cluster provides us the best opportunity to mirror the South Florida market," Clear Channel Radio/Miami President/Market Manager Brian Olson says. "The addition of 103.5 Super X will strategically complement Mega 94.9. The combination of these two radio stations will provide an unparalleled reach of Hispanic adults 18-54."
Any guesses on which (if any) station will be next to undergo a transformation?