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F1RST SURF SHOP. South Beach's surf, skate, and stand-up paddleboarding headquarters. Located at the southernmost corner of South Beach in the South of Fifth district. Just one block from the world famous Joes Stone Crabs and the Original Penrod's/Nikki Beach. Carrying over 25 years of combined experience in the surf and skate industries, F1RST is the go-to locations for all of your action sports needs.