Fancy Wine Marketing Materials On Exhibit at Wolfsonian

Château Mouton Rothschild, a fancy maker of fancy $500 wine, regularly employs the services of fancy artists to design their fancy labels. Their latest mix of high culture/luxury goods marketing was unveiled last week at the South Beach Wine & Food Festival. Artist Lucien Freud decided to take a break...

By Kyle Munzenrieder

February 25, 2009

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Château Mouton Rothschild, a fancy maker of fancy $500 wine, regularly employs the services of fancy artists to design their fancy labels. Their latest mix of high culture/luxury goods marketing was unveiled last week at the South Beach Wine & Food Festival. Artist Lucien Freud decided to take a break from his more delicate painting, and apparently drew a portrait of Yipes, the Fruit Stripe gum zebra, appraising a common house plant in crayon on the back of a napkin. For his work he gets paid in two crates of wine.

You can see this work for yourself, along with some earlier designs, at the Wolfsonian Museum in an exhibit that runs until March 6th.

[via: Art Info]

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