The Age of Aquarius

When Spanish nightclub Pacha opened on the outskirts of Barcelona in 1967, few anticipated it would become a global powerhouse. A few years later, the club brand planted seeds in Ibiza, cementing its fate as a dance mecca. Where does a nightlife company go after that? All over the world,...

By Jose D. Duran

January 20, 2011

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When Spanish nightclub Pacha opened on the outskirts of Barcelona in 1967, few anticipated it would become a global powerhouse. A few years later, the club brand planted seeds in Ibiza, cementing its fate as a dance mecca. Where does a nightlife company go after that? All over the world, of course. Pacha clubs now span four continents and every legitimate dance capital — except Miami. For years, rumors swirled that the group would open a club in the Magic City. But except for the obligatory Winter Music Conference appearances, it hasn’t happened. But Miami, with its already phenomenal array of nightlife, doesn’t need another club. Pacha may have realized this, because its legendary Flower Power party is taking over the swanky environs at LIV this weekend only. The party dates back to the ’80s when Piti Urgell, brother of Pacha founder Ricardo Urgell, sought to bring back summers of love in Ibiza. The party debuts in the U.S. at LIV this Saturday, and Piti will be on deck spinning music for all the flower children.
Sat., Jan. 29, 11 p.m., 2011

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Jose D. Duran is associate editor of Miami New Times where he primarily oversees the arts and culture and music beats. Jose joined the New Times staff in June 2008 but has been covering Miami culture since 2005. His work has also appeared in publications likeVice, Billboard, and Spin. He’s earned numerous accolades including placing first for Weekly Newspaper Contest: Business Reporting from the Florida Press Association in 2020; placing third for the Writing: Light Feature from the Florida Press Club in 2019; and placing third in Weekly Newspaper Contest: Best Obituary from the Florida Press Association in 2015. Jose holds a bachelor's degree in journalism from the University of Florida.

Contact: Jose D. Duran

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Twitter: @jose_d_duran