But The Brand's impact goes far beyond the music it made. The bandmates were consummate scenesters. Their "Dogs for the Underdogs" campaign offered free meals to touring bands, a gesture that earned them friends nationally while drawing the jealousy of local acts. Beginning in summer 2003, they hosted an influential and popular night dubbed "Plaid Fridays" at Hialeah's Diamond Lounge. And when that venue shut down, they quickly migrated to The Alley. Unfortunately disputes with that venue's management forced them over to Churchill's, where the night has been infrequent and has lost the impact of its Hialeah heyday.
Like so many other talented groups from this area, the band has given up on South Florida. While we wish them the best of luck, we also request that they not go the route of Saigon Kick and eventually return to the scene with Cockney accents.