All too often, Miami can seem like a city of haters, especially (and unfortunately) among its creative circles. We can be all too ready to build someone up as long as they’re trapped by our county borders, but we’re equally all too ready to start the smack talk the second they spread their wings. That is, happily, not the case with songstress Rachel Goodrich, whose music and overall vibe are so damn likable that she inspires you to root for her success, wherever she may find it.
Goodrich quickly scored fans here in her hometown for the kind of songs that populated her debut full-length, Tinker Toys — catchy, lo-fi pop that equally appealed to hipsters and hippies. (Goodrich is, after all, an avowed acolyte of Jerry Garcia and the Grateful Dead.) Whenever her material — full of her trademark ukulele strumming, kazoos, and other borderline-cutesy trills — approaches twee, she backs it all up with solid songwriting. Despite all the childlike flourishes on the surface, Goodrich’s songs function as the best pop songs do — hummable and easy to grasp in just a few seconds.
That has done well for her music’s TV placements (Crayola and BlackBerry commercials among them) as well as for her rising profile outside of Miami. In recent months, Goodrich has bounced back and forth between the 305 and Los Angeles, where she finished a residency at the Standard earlier this year. Her local performance beginning at 10 p.m. this Friday at the Stage (170 NE 38th St., Miami) is part of a larger tour that will take her through the South and up the East Coast.
Fri., Aug. 31, 10 p.m., 2012
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